Is Brandless Better?
May 7, 2018
It is no secret that name brands influence the way people shop. Name brands have a tendency to be considered better, but is that really true? Is the higher price due to better quality or the name? Brandless, a new company, is working to remove the labels to sell quality products without any hidden costs from a brand name.
They key reason why name brands are so much more expensive is the process it must go through to be sold. Unlike Brandless products, name brands make many stops on their way to the stores to be sold. Each stop adds to the products cost, creating what Brandless refers to as “Brand Tax.” Every day, name brand products are at least 40% more expensive than products from their company, and beauty products are even more, up to 370%. Through Brandless, anything from food to household supplies are available, all priced at only three dollars. There are no hidden fees or scams, just brandless products to take away the assumption that name brand is better.
This new brand has been working on getting their advertisements in, so people are slowly hearing about their innovative idea. Junior Abby Nelson had not heard of Brandless, but after looking at the website, her interest was sparked. She said, “Brandless is an interesting new approach to shopping for household items and more, and I am excited to see what the items are like when I see them in person.” Nelson ordered multiple products from their website, including food and home goods, and has high expectations for their quality.
With the wide quantity of products that is continually expanding offers great products for everyone. They have a selection of vegan, non GMO, gluten free, and sugar free products that make an accessible selection for all needs. People looking for clean, healthy, and discounted household items should look no farther than Brandless.