The Newest Groundbreaking Nike Commercial

Nike%E2%80%99s+new+ad+declares+that+all+women+are+capable+of+changing+the+world%2C+not+only+in+sports%2C+but+throughout+life.+
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The Newest Groundbreaking Nike Commercial

Nike’s new ad declares that all women are capable of changing the world, not only in sports, but throughout life.

Nike’s new ad declares that all women are capable of changing the world, not only in sports, but throughout life.

Sydney Dunlap

Nike’s new ad declares that all women are capable of changing the world, not only in sports, but throughout life.

Sydney Dunlap

Sydney Dunlap

Nike’s new ad declares that all women are capable of changing the world, not only in sports, but throughout life.


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Nike has made many groundbreaking commercials throughout the years, all of which encompass quotes that have changed the game. In September 2018, Nike came out with a commercial featuring Colin Kaepernick amidst his controversy. The quote, “Believe in something, even if it means sacrificing everything” became so popular in the months that followed, and despite the debate concerning the company, Nike’s sales skyrocketed. They feature famous celebrities in sports, as well as everyday athletes, so that everyone can find something that will resonate with them. In Nike’s latest commercial, “Dream Crazier”, has been shared all across social media in the last few weeks. Narrated by famous tennis player Serena Williams, the commercial has been considered by many to be a game-changer for women in sports all across the globe.

The commercial features women and girls from all ages and playing various sports. Some of the women included are well-known across the world, while others are everyday people playing a sport for their school or local team. Athletes such as Katherine Switzer, the Boston Marathon runner that fought officials from pulling her off the course in 1967, and Caster Semenya, the 800-meter runner who has been defamed for having overly high levels of testosterone, were featured in the ad. These women, along with many more, all made strides in sports history to bring about change to the way women were treated in the industry, not only professionally, but in every other level as well. Every single woman featured managed to break boundaries to reshape how people viewed female athletes in the media. To iterate this, Williams said in her narration that everything these women had done, before they had done it, was considered “crazy” for a woman to do. She said, “A woman running a marathon was crazy. A woman boxing was crazy.” Everything these women did had never been done before, at least from what was shown in the media. She went on the say that, “A woman competing in a hijab, changing her sport, landing a double cork 1080 or winning twenty-three grand slams, having a baby and coming back for more? Crazy, crazy, crazy, crazy, and crazy.” The accomplishments made by these athletes were not limited. From breaking a numerical record to making a cultural change, each one of these women made a lasting impact, not only in their sport, but in the world as we know it. Junior and accomplished athlete Emily Miller said, “As a female athlete, seeing representation in the media of players especially of those from sports I partake in like Alex Morgan of the US women’s soccer team, inspires me to strive for excellence and helps me know that as a woman I can still do anything, especially with big name brands like Nike providing females with a platform within media.”

The ad also made showing emotion seem as being a good thing, rather than something that made women “crazy” or “dramatic.” In the commercial, Williams famously says, “If they want to call you crazy, fine. Show them what crazy can do.” Most of the women depicted were showing emotion Many times when women do show emotion, they are called out in the media for being overly dramatic. Nike’s ad made strides to change peoples’ views to see showing emotion as showing passion and being a positive thing, rather than negative.

To watch more of Nike’s most groundbreaking commercials from years past, click on this link.

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