The Fame of the Pura Vida Bracelets

Caroline+Bechtold+%2811%29+shows+off+her+Simple+String+Pura+Vida+bracelets
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The Fame of the Pura Vida Bracelets

Caroline Bechtold (11) shows off her Simple String Pura Vida bracelets

Caroline Bechtold (11) shows off her Simple String Pura Vida bracelets

Isabella Ortiz Calzada

Caroline Bechtold (11) shows off her Simple String Pura Vida bracelets

Isabella Ortiz Calzada

Isabella Ortiz Calzada

Caroline Bechtold (11) shows off her Simple String Pura Vida bracelets

Isabella Ortiz Calzada, Staff Reporter

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At this point, almost everyone has become familiar with the Pura Vida trademark and what they primarily create. The simple string bracelets produced on a large scale have earned their very own reputation throughout the years that could either be perceived as good or bad. Many people have gone as far as to call them a fad because of their sudden popularity in teen culture which was then followed by the gradual decrease of popularity. Junior Bethany Brown says, “Yeah they are cute bracelets but they are also way too expensive for what they really are, a five year old could make one of those.”

Bethany is not the first to express this specific opinion about the infamous bracelet line. Many others have even shared that the only reason they bought these was to go along with the trend, and to this day they regret it because it just stays stored away somewhere in their room, never worn. Despite their high price and low quality, the bracelets had been created with a purpose and meaning. The trademark name, Pura Vida, means “pure life” in Spanish, so the creation of these bracelets was also intended to carry along the Costa Rican philosophy that encourages appreciation of life’s simple treasures. Therefore, in theory it is possible that many people simply enjoy purchasing and wearing these bracelets for symbolic reasons instead of the craft techniques. Not only that, but the founders of Pura Vida have also chosen a greater cause, they have chosen over 174 different charities around the world and have donated more than $1,737,190. So in reality, the reason for taking part in the “Pura Vida journey” should not be influenced by the price or quality, but instead by the greater purpose and the desire to give back to society.